Welcome to Episode 023: Coaching for Development vs. Basketball Performance w/ Henry Barrera.  If you want to listen to the greatest minds in basketball talk about sports nutrition, strength & conditioning and leadership, you’ve come to the right place!

Today’s I get to interview the Director of Strength & Conditioning for Men’s Basketball at Liberty University, Henry Barrera.

Before working at Liberty, Henry was a Performance Training Specialist at Nike World Headquarters in Beaverton. While at Nike, he was instrumental in designing training content for multiple projects including Jordan Brand’s Terminal 23 in New York and The Hangar in Los Angeles.

He continues to consultant with many training companies including Nike Basketball, the Jordan Brand, Nike N7, Shoot 360 and multiple others.

As a basketball player, Barrera began his college career with Leon Rice at Yakima Valley Community College helping rebuild a dormant program and eventually becoming league co-champs in 1996-97.

After two years at Yakima Valley Community College Henry moved onto Multnomah University where he had a stellar career, averaging close to 20.0 ppg and dishing out almost 8.0 apg. Barrera was rewarded for his hard work and dedication by being named a three-time All-American and was ultimately honored with the 1999-2000 NCCAA Pete Maravich National Player of the Year award.

After receiving his bachelor’s degree, Barrera played one season of professional basketball in Sweden before beginning his coaching and performance training career 14 years ago.

Along the way, Barrera made a stop at Concordia University, serving as the men’s basketball strength and conditioning coach for four years, where he received a Master’s degree. In addition, Barrera has spent the last decade serving in multiple capacities at the high school level, including the last seven years at West Linn High School where he helped build the Lions into one of the top programs in the country, winning three straight Oregon state championships.

Henry and I became friends back in 1995 while playing on a European tour team.  We connected on the podcast to discuss how to be a significant coach in & out of the weight room.  Check out this week’s podcast and learn…

  • What it means to coach for development vs coaching for performance
  • How to create ant-like strong and cat-like quick athletes
  • When to add barefoot training into your program
  • How to move past season-ending injuries
coaching for development


Here’s where you can find more out about Henry Barrera:

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